Amazon Brand Registry - UX Research Intern
Amazon strives to be the earth’s most customer-centric company. We deliver on that vision by creating trusted experiences and safeguarding brands and customers from fraud and abuse.
To create a better experience to customers, I conducted three research projects to make brand protection easier for Amazon sellers.
My Role
Team
Timeline
UX Researcher
Brand Protection Experience Team
May 2022 - Aug 2022
Summary
Deliverables
Card Sort Study - Planned and conducted a card sorting study and shipped a 10 page report to fuel homepage redesign.
BPCP Usability Test - Conducted quick usability test through usertesting.com and propose specific design changes to engineer team.
Nudge Concept Test - Connected and interviewed active users to gain feedback on navigation experience and test prototype ideas.
Takeaways
Through my 12 weeks intership at Amazon I become more confident in starting a research project from sratch.
Engaging different stakeholders and exchanging ideas allows me to learn about user’s complaints and select approriate research methods. During the planning phase, it is always beneficial to set up a trial run to spot any issues and recover quickly. At the end, when delivering results, the recommendations should be specific and even with visuals to better convey my ideas to design and product partners.
In addition, to create impact as a researcher, combine different types of data to validate the findings can make the story more persuasive. Not only the quotes from user interviews, the user log, and their feedback are all resouces for researcher.
At the end, researchers at the team should invent in efficient ux process and simplify the sturcture for future work. For instance, I created templates for screening participants and heuristic evaluation, and those templates can be reused to save time for future work.
More Details…
My works and reports during the internship is under NDA. Please reach out to me if you are interested to see more or have any questions.